Employed women are contributing more than $ 7,000 billion to the US economy, and by 2030, it is estimated that as many as 45 percent of U.S. women singles will work, between the ages of 25 and 44.
This will be the highest proportion of unmarried female employees in history, according to a Morgan Stanley (MS) survey they obtained using the Bureau of Labor Statistics. In 2018, single women made up 41 percent of women employed.
Morgan Stanley states that women have always been a major buyer in American households, while free women are far greater consumers than married women.
Certain sectors could greatly benefit from this demographic change. Manufacturers of clothing, footwear, food, personal hygiene and care products, luxury products and electric vehicles are likely to benefit. Singles, especially women, spend more money on personal care than their friends in marriages.
Morgan Stanley says Sephora-owned LVMH and Ulta Beauty could benefit, while moving America away from the traditional family model also means more work for fast-food restaurants like Chipotle Mexican Grill and Starbucks .
Finally, it can be expected that more women will buy more cars in the future than they do now. At the moment, men represent a larger group of buyers, but over time, car sales will change, which could encourage car sales. The best choice in that segment is Tesla.
Single-headed households spend 82 percent of their budget on basic needs such as rent, food, transportation, health care and clothing, ”says Loren Bauer, an associate in economic studies at Brookings Institution. On the other hand, middle-income households and other structures spend just 78 percent of their budget on basic needs, according to a report from the Hamilton Project from Brookings Institution.
The percentage of free female employees is likely to grow, as more and more of those who opt for higher education later marry and start a family.